Marketing for Musicians


Our team keeps a close eye on what is available to help you thrive in the music industry. We continue to add to this list of resources so that you can see the trends as they evolve in these changing times.

 

Blue.social has developed a card that fits in your wallet, that can be tapped against someone's smartphone. That person does not need to have any special app installed to recognize this card, and it will bring up your social links. I'll explain how you can use this as a musician to grow your business, but first; is your phone eligible? This article is from 2019, any phones newer than this will work: 

 

Apple – iPhone XR, XS, XS Max, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, plus all future models.

Google – Pixel, Pixel XL, Pixel 2, Pixel 2XL, Pixel 3, Pixel 3XL, Pixel 3A, Pixel 3aXL, Pixel 4, plus all future models.

Samsung – Note 8, 9, 10, 10+, plus all future models.

Galaxy – Galaxy SIII, S4, S5, S6, S6 Edge, S6 Edge+, S7, S7Edge, S8, S8+, S9, S9+, S10, S10 5G, S10+, plus all future models.

HTC – One M9, Desire 10 Pro, Exodus 1, U11/Life/+, Desire 12/12+, U11 Eyes, U12 Life, U12+, U19e, 19+, plus all future models.

Huawei – P10, P10 Plus, P10 Lite, P20, P20 Pro, P20 Lite, P30, P30 Pro, P30 Lite, plus all future models.

LG – G3, Nexus 5X, V10, G4, K10, V20, G5, G6, V30, V35 ThinQ, Q Stylus, Q Stylo 4, V40 ThinQ, V50 ThinQ 5G, Q8, Q7, G7 ThinQ, G8, G8s ThinQ, Q9, One, plus all future models.

Xiaomi – Mi Mix, Mi Mix2, Mi Mix 2S, Mi Mix 3, Mi5, Mi5s, Mi5 Plus, Mi6/X, Mi6, Mi8, Mi8 Lite, Mi8 Pro, Mi9, Mi9 SE, plus all future models.

Nokia – 3, 5, 6, 8, 8.1, 6.1, 8 Sirocco, 7 Plus, 5.1, 9 PureView, plus all future models.

OnePlus – One, 3, 3T, 5, 5T, 6, 6T, 7, 7 Pro, 7 Pro 5G, plus all future models.

Motorola – Moto P50, Moto X4, Moto Z3, Moto Z3 Play, plus all future models.

Sony – Xperia XZ1/Compact, Xperia 1, 10/Plus, Xperia XA1/Ultra/Plus, Xperia XZ2/Compact/Premium, Xperia XA2/Ultra/Plus, Xperia XZ3, plus all future models.

Essential – PH, PH-1, plus all future models.

 

So there are the obvious benefits here, where you, the musician, are meeting people. You strike up a conversation, and they learn that you make music. You can show them with a tap how to find and follow/like your music. HOWEVER, this could be used in combination with your team to accomplish social media and financial goals.

 

Imagine this: you're playing a live show at a coffee shop or bar, and nobody is managing your merchandise. You have a couple pieces displayed, and a sign that says, "How much are these?", or something that your listeners would be thinking of, followed by "Tap Phone Here", and you have your card securely presented there. They open up the links and you have your purchase link to your merchandise! They don't have to stand around waiting for you to finish your set or worry about having the right payment method; you have an email record of their purchase when it goes through; and you can further incentivize them to purchase with a discount conditional to them following you on your various social media links. You can either dropship that item to the purchaser, or if you didn't have room to display their size/colour merchandise, but it's on you (say in the car), you'd be able to retroactively get it for them if they approach you sharing that they've purchased between sets, or after the show (or you can just manage the fulfillment yourself when you have time. Just be sure to set those expectations to the best of your ability throughout the buying process)

 

It gets better when you have a venue working with you. Ticketing could have one of these cards on hand, and offer to tap it as a means of them getting a very small piece of merchandise ( a sticker or something ) on the way in; even more cost effective, would be *marketing* the event as having a 2 pieces of merch giveaway contest at the end of the show, with the prerequisites of a qualifying winner being that they were registered for the show that evening *and* having followed you across a min # of social media channels. The other piece is shipped out, and the qualifications do not include being at the live show, but include another action for more entries such as pre-saving your latest release or sharing/commenting your latest piece of promotional media. 

You can briefly describe the merchant giveaway at the beginning of your show, tell people about the tap method in the venue (there's bound to be an intermissions where they can capitalise on that), and near the end of your show you do your draw. This even becomes a feature of the event that is part of online promotions, too.

 

What have you accomplished with this strategy? 

 

  • You've made an incentive known to your potential and actual audience (not everyone can make it to every event) where
  • They only have to take action 1 time to have a chance to win time and time again
  • They have a better chance by being consistently promoting your work
  • The reward is a symbol of their loyalty to you
  • Your costs for advertising this way are fixed, so you can budget around them (cost of merchx2, cost of shipping x1 per event where this is being run)

You're building superfans. You are teaching your audience how to support you.

That's all for now. Looking forward to adding to this blog :)


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